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Every questionable broker strives to present itself in the best possible light to its target audience. To achieve this, it needs to fabricate official credentials: registration, licensing, or at least something resembling them. The quality of this official cover often helps identify the operation as a scam.
We invite you to examine what is wrong with this company and which projects it serves as a front for. And what happens if you entrust your money to its creations.
Very little. This is a parent company associated exclusively with binary options brokers. A firm with this name was once registered in the United Kingdom, but according to the UK Companies House register, it was dissolved back in 2018. The company's registration details have not appeared anywhere since: even Google only references it in connection with companies claiming to be its subsidiaries.
Gembell Limited Registration. The parent company has no dedicated website. However, all binary options broker websites claiming affiliation with it list identical coordinates: Ajeltake Road, Ajeltake Island, Majuro, Republic of the Marshall Islands. This address appears, for example, in the footer of the Pocket Option binary broker's website.
What's Wrong with This Company Registration Address?
Regulatory Status of Gembell Limited and Its Binary Options Brokers. Legal regulation requires all financial service providers to obtain authorisation from national financial regulators — following varying degrees of scrutiny.
The fundamental nature of binary options - the specialty of Gembell Limited's affiliated companies — makes them inherently incompatible with proper financial regulation. While attempts have been made, transparency in this sector remains unattainable. Consequently, binary options have operated without formal regulation in recent years.
The regulatory situation of Gembell Limited itself is particularly noteworthy. The company previously held certification from the International Financial Market Relations Regulation Center (FMRRC) — a commercial entity that issues meaningless certificates for payment. Gembell Limited initially purchased such certification but discontinued renewal payments. Consequently, even this paid-for certification has been listed as inactive on the FMRRC website since 2023.
All recent references to Gembell Limited consistently link it to binary options brokers, for which it serves as a parent company - acting as an umbrella brand unifying various binary platforms.
The most active and long-standing operation is Pocket Option, also known as PO Trade and PO TRADE LTD, which lists Gembell Limited as its founding company. This platform has been subject to multiple FCA warnings in the UK.
MexBinary presents identical credentials, with Gembell Limited as parent company and only email/Telegram contacts available. Offering the same binary options trading services, the site isn't merely related to PO Trade but constitutes a complete clone.
The sole distinction between MexBinary and Pocket Option lies in their current status. The latter brand remains active with its streamlined cloning operation, while MexBinary was abandoned by its Gembell Limited creators immediately following a standard regulatory blockade by the Russian Central Bank. The Telegram channel for this Gembell Limited venture was terminated simultaneously with the website.
Garant Option. Another binary options broker operating under the Gembell Limited umbrella brand. When creating cloned websites, the organisers periodically confuse their own brand names, demonstrating the fraudulent nature of the operation that has drawn FCA warnings.
Hex Option. Also created following the same template as other Gembell Limited binary brokers. This appears to be one of their less favoured ventures - the creators built only a single website for it, while other fly-by-night operations typically received at least a couple of mirror sites.
The list could undoubtedly be extended. However, these short-lived broker operations faced rapid blocking by regulators. The company has now concentrated its efforts on Pocket Option, which continues to be actively cloned and promoted across multiple domains despite regulatory actions.
As we've established, binary options brokers operate completely unregulated. While experienced companies with genuine track records might value their reputation enough to occasionally process withdrawals to maintain appearances, there are no official answers to critical questions: whether they manipulate their never-audited software, or what percentage of revenue actually reaches clients. Meanwhile, risks and traps - particularly dangerous for novice traders - are virtually guaranteed.
Gembell Limited didn't bother with formalities for its fly-by-night brokers - they accumulated negative feedback during their short lifecycle. But how carefully does the company protect the reputation of its longest-running project, Pocket Option? For this venture, they invested in purchasing packs of glowing testimonials from very satisfied, yet unfortunately fictional clients.
Genuine user reports highlight these consistent problems across all Gembell Limited ventures, including flagship Pocket Option:
Binary options brokers should be treated not as trading platforms but rather as a form of gambling - and you shouldn't wager more than you're comfortable losing entirely. The UK Gambling Commission strictly regulates gambling activities, but these operations typically lack such oversight.
The umbrella brand concept, used by scammers to lend credibility to their cloned projects, isn't novel. For instance, the pseudo-legitimate company Namelina Limited provides cover for another series of cloned binary options including T Options, Binomy, Options247, PrimeOption, XOptions and numerous similar platforms. The FCA has repeatedly warned investors about such schemes, emphasizing that authorized firms must appear on the Financial Services Register.
